Advanced Digital Marketing Course

- By Skill Academix

4.8 1000+ Students Trained

Course Duration:160 hrs

Course level:Beginner to Advanced

What I will learn?

About Course

The Advanced Digital Marketing Course at Skill Academix is comprehensive program is designed for professionals and businesses looking to master advanced digital marketing strategies. Whether you are looking to elevate your marketing skills or take your business to the next level, this course will provide you with hands-on experience and in-depth knowledge in the latest digital marketing techniques. You’ll gain expertise in Social Media Marketing, Google Ads, WordPress Website Design, SEO, Content marketing, and much more, empowering you to drive tangible results for your brand or clients.

Course Curriculum

1. Digital Marketing Introduction

2. Advanced Designing with Canva

3. Website Creation on WordPress

4. Social Media Optimization

5. Advanced Facebook Marketing

6. Advanced Instagram Marketing

Instagram Marketing Fundamentals
- Evolution of Instagram: Understanding the Platform’s Ecosystem
- Defining Your Goals: Awareness, Engagement, Lead Generation, or Sales
- Competitor Analysis and Trend Identification
- Setting Up a Professional Instagram Account
- Instagram’s Algorithm: How it Works and How to Leverage It
Content Strategy Development
- Crafting a Winning Content Plan
- Visual Branding: Aesthetics, Filters, and Layouts
- Storytelling Through Posts, Reels, and Stories
- Content Formats: Static Posts, Videos, Reels, and Carousels
- Tools for Content Creation: Canva, Inshot, Lightroom, and CapCut
Advanced Instagram Content Techniques
- Leveraging Instagram Reels for Virality
- Interactive Stories: Polls, Quizzes, Stickers, and Live Videos
- Instagram Guides: When and How to Use Them
- Incorporating User-Generated Content (UGC)
- Creating Engaging Captions and Powerful Call-to-Actions (CTAs)
Community Building and Engagement
- Building a Loyal Audience: Strategies and Best Practices
- Engaging with Followers Through DMs, Comments, and Stories
- Managing Instagram Communities with Automation Tools
- Collaborating with Influencers: Identifying the Right Partners
- Addressing Negative Feedback and Crisis Management
Instagram Growth Strategies
- Organic Growth Hacks: Techniques That Work in 2024
- Paid Growth Strategies: Running Ads Effectively
- Leveraging Hashtags: Advanced Research and Usage
- Cross-Promotion with Other Social Media Platforms
- Analyzing and Optimizing Content Performance
Instagram Ads Mastery
- Instagram Ad Formats: Stories, Reels, Posts, and Carousels
- Audience Targeting: Advanced Strategies Using Custom Audiences
- Ad Copywriting and Creative Optimization
- Retargeting Campaigns and Lookalike Audiences
- Measuring Ad ROI and Scaling Successful Campaigns
Analytics and Reporting
- Instagram Insights: Understanding Key Metrics
- Using Third-Party Analytics Tools for In-Depth Analysis
- Tracking Conversion Metrics Through Facebook Pixel
- Preparing Actionable Performance Reports
- Leveraging Data to Refine Strategies
Trends, Tools, and Future of Instagram Marketing
- Emerging Instagram Trends for 2024 and Beyond
- AI and Automation in Instagram Marketing
- Exploring Augmented Reality (AR) Filters and Effects
- Tools for Instagram Marketing Automation and Management
- Future of Instagram as a Business Tool
Hands-On Activities and Real-Time Projects
- Creating and Managing a 30-Day Content Calendar
- Launching a Full-Funnel Instagram Ad Campaign
- Running a Live Instagram Campaign for a Local or Global Brand
- Performing a Competitor Analysis and Crafting a Unique Value Proposition
- Building a Community and Growing an Account Organically
Career Guidance
- Case Studies of Successful Instagram Campaigns
- Building a Personal Brand on Instagram
- Job and Freelancing Opportunities in Instagram Marketing

7. Advanced Linkedin Marketing

8. Google Adwords (PPC)

9. Display or Banner Marketing

10. Video or Youtube Marketing

11. Google Remarketing Ads

12. Leads Generation & Follow Up

13. Video Creation & Editing

14. Whatsapp Marketing

15. Local SEO or Business Profile

16. Advanced AI Marketing

17. Ecommerce Website Design

18. Search Engine Optimization

19. Advanced ON Page SEO

20. Advanced OFF Page SEO

21. Technical SEO

22. Content Writing & Blogging

23. Google Adsense

24. Google Analytics 4

25. Google Search Console

26. Youtube Mastery or Growth

27. Email Marketing

28. Affiliate Marketing

29. Influencer Marketing

30. Digital Marketing Freelancing

Introduction to Digital Marketing Freelancing: Understanding the freelance landscape in digital marketing, the opportunities it offers, and how to establish a successful freelance career.
Building a Personal Brand as a Freelancer: Strategies for creating a strong online presence, including building a professional website, social media profiles, and a portfolio showcasing your expertise.
Niche Selection for Freelancers: Identifying and selecting a profitable niche within digital marketing (e.g., SEO, social media marketing, content marketing) based on skills and market demand.
Finding Clients & Networking: Methods for finding clients through freelancing platforms (e.g., Upwork, Fiverr), networking, referrals, and leveraging LinkedIn for client outreach.
Setting Freelance Rates & Packages: How to determine competitive rates based on your skill level, experience, and market trends, along with creating service packages to offer clients.
Creating Proposals & Contracts: Writing compelling proposals for potential clients, outlining project scope, deliverables, timelines, and creating contracts to protect both parties legally.
Time Management & Productivity for Freelancers: Techniques for managing multiple projects, setting realistic deadlines, and maintaining high productivity while working remotely.
Client Communication & Relationship Management: Best practices for maintaining clear and professional communication with clients, managing expectations, and building long-term relationships.
Freelance Marketing & Self-Promotion: Using content marketing, SEO, social media, and paid ads to promote your freelance services and attract a steady flow of clients.
Invoicing, Payments & Financial Management: Understanding how to invoice clients, accept payments (PayPal, bank transfers, etc.), and manage finances effectively as a freelancer.
Legal & Tax Considerations: Navigating the legal and tax aspects of freelancing, including registering your business, paying taxes, and protecting intellectual property.

31. Resume & Portfolio Building

32. Mock Interviews

Who Should Enroll?

Students looking for a career in digital marketing.
Anyone passionate about leveraging advance digital marketing to drive business success.
Business Owners looking to scale their business through online marketing.
Executives who wish to expand their knowledge and improve marketing strategies.

Course Materials Included

Tools Access: Access to 30+ industry-leading tools like Google Analytics, SEMrush, Moz, and more for hands-on learning.
Templates & Checklists: Downloadable resources to implement strategies on your own website or campaigns.
Case Studies: Real-life examples and case studies to demonstrate how advanced techniques work in the industry.
Video Tutorials: Step-by-step instructional videos to ensure you can follow along with every topic.
Assignments & Tasks: Practical assignments and quizzes to test your understanding and improve skills.

Advanced Digital Marketing Course

- By Skill Academix

4.8

1000+ Students Trained

Course Duration:160 hrs

Course level:Beginner to Advanced

What I will learn?

About Course

Course Curriculum

Who Should Enroll?

Course Materials Included

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₹ 38,000

₹ 45,000 Discount 15% off

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