Executive Digital Marketing Course
- By Skill Academix
4.8
1000+ Students Trained
Course Duration:160 hrs
Course level:Beginner to Advanced
What I will learn?
- 16+ Modules
- 100% Practical Training
- Training on Live Projects
- Regular Assisgnments & Tasks
About Course
Welcome to the Executive Digital Marketing Course at Skill Academix. This comprehensive program is designed for professionals and businesses looking to master advanced digital marketing strategies. Whether you are looking to elevate your marketing skills or take your business to the next level, this course will provide you with hands-on experience and in-depth knowledge in the latest digital marketing techniques.
You’ll gain expertise in Social Media Marketing, Google Ads, WordPress Website Design, SEO, Content marketing, and much more, empowering you to drive tangible results for your brand or clients.
Course Curriculum
- What is Digital Marketing?
- Promoting your business online (websites, social media, email)
- Reaching customers where they are - the internet!
- Difference between Traditional and Digital Marketing. - Why Go Digital?
- Benefits of digital marketing for businesses.
- Important Digital Marketing Channels.
- Creating Simple Formulas to Do Powerful Calculation
- Working with Workbooks and Worksheet
- Create Your First Excel Documentt
- Introduction to Video Content: Understanding the role of video in digital marketing, branding, and audience engagement.
- Types of Marketing Videos: Explore different video formats such as explainer videos, product demos, testimonials, tutorials, and social media videos.
- Scriptwriting & Storyboarding: Learn how to plan and structure videos with compelling scripts and engaging storyboards.
- Video Shooting Essentials: Basics of camera handling, lighting, framing, and audio setup for professional-quality video production.
- Video Editing Tools & Software: Overview of popular video editing software like Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, and mobile-friendly tools.
- Editing Techniques & Effects: Learn essential editing skills such as trimming, transitions, text overlays, color correction, and special effects.
- Adding Music, Voiceovers & Subtitles: Enhance videos with background music, professional voiceovers, and captions for better accessibility.
- Optimizing Videos for Different Platforms: Best practices for formatting and exporting videos for YouTube, Instagram, Facebook, and other digital platforms.
- Video SEO & Engagement Strategies: Learn how to optimize video titles, descriptions, and tags to improve visibility and audience retention.
- WordPress Basics:
- What it is (website building platform)
- Why use it (easy, flexible, user-friendly) - Setting Up Your Site:
- Domain Name (your website's address)
- Hosting (storage space for your website)
- Installing WordPress (Connect domain to hosting) - WordPress Overview:
- How to login to WordPress as an administrator
- What is WordPress Dashboard
- How pages are created in WordPress
- What are themes?
- What are plugins?
- Basic Settings of WordPress - Choosing a Theme:
- Identifying different types of WordPress themes (free vs. premium)
- Selecting a theme that aligns with your website's purpose & brand identity
- Learning how to install & activate a WordPress theme - Theme Customization:
- Customizing basic theme elements (colors, fonts, layouts)
- Adding a logo, favicon, and other branding elements
- Creating custom menus for easy navigation
- Pages vs. Posts (static content vs. blog entries)
- Creating New Pages (Career, Contact, Privacy Policy etc.)
- Uploading Content (text, images, videos) - Adding Features:
- Widgets (extra functionalities, like calendars)
- Plugins (tools to extend WordPress features) - Creating a 5 Page Website:
- How to create pages in WordPress
- How to create menus in WordPress
- What are the permalinks in WordPress?
- Introduction to SMO:
- What is SMO & how is it different from SMM?
- Its role in digital marketing.
- Overview of major social media platforms. - Target & Profile:
- Identify your ideal audience.
- Optimize profiles for searchability & brand identity. - Content Calendar:
- Plan an engaging content Calendar.
- Understanding different content formats.
- Tools for scheduling posts. - Copywriting & Hashtags:
- Craft clear, compelling copy with strong CTAs.
- Add relevant hashtags for discovery. - Analytics & Reporting:
- Measure key metrics (reach, engagement).
- Track performance and gain insights. - Algorithms & Trends:
- Understanding algorithms & trends.
- Facebook Marketing Fundamentals:
- Facebook marketing and its benefits for businesses.
- Setting Up Your Business Page.
- Setting Up Business Manager Account. - Understanding Facebook Ads:
- Understanding types of ads & advertiser choices.
- Facebook Ads Library : For Competitor Analysis. - Understanding Facebook Ads Manager
- Deep dive into Facebook Ads Manager. - Facebook Ads (Intermediate to Advanced):
- Campaign Objectives: Define your marketing goals.
- Advanced Targeting: Target based on demographics, interests & behaviours.
- Bidding Strategies: Set the right bidding strategy.
- Ad Formats: Explore various ad formats. - Tracking & Targeting:
- Facebook Pixels Setup & Conversions Tracking.
- Retargeting: Build Custom Audiences & Lookalike Audiences. - Campaign Optimization and Scaling:
- Analyze key metrics to understand campaign performance.
- Understanding Facebook Ads relevance score.
- Advanced Features: A/B Testing, Campaign Budget Optimization, Dynamic ads.
- Instagram Marketing Fundamentals
- Evolution of Instagram: Understanding the Platform’s Ecosystem
- Defining Your Goals: Awareness, Engagement, Lead Generation, or Sales
- Competitor Analysis and Trend Identification
- Setting Up a Professional Instagram Account
- Instagram’s Algorithm: How it Works and How to Leverage It - Content Strategy Development
- Crafting a Winning Content Plan
- Visual Branding: Aesthetics, Filters, and Layouts
- Storytelling Through Posts, Reels, and Stories
- Content Formats: Static Posts, Videos, Reels, and Carousels
- Tools for Content Creation: Canva, Inshot, Lightroom, and CapCut - Advanced Instagram Content Techniques
- Leveraging Instagram Reels for Virality
- Interactive Stories: Polls, Quizzes, Stickers, and Live Videos
- Instagram Guides: When and How to Use Them
- Incorporating User-Generated Content (UGC)
- Creating Engaging Captions and Powerful Call-to-Actions (CTAs) - Community Building and Engagement
- Building a Loyal Audience: Strategies and Best Practices
- Engaging with Followers Through DMs, Comments, and Stories
- Managing Instagram Communities with Automation Tools
- Collaborating with Influencers: Identifying the Right Partners
- Addressing Negative Feedback and Crisis Management - Instagram Growth Strategies
- Organic Growth Hacks: Techniques That Work in 2024
- Paid Growth Strategies: Running Ads Effectively
- Leveraging Hashtags: Advanced Research and Usage
- Cross-Promotion with Other Social Media Platforms
- Analyzing and Optimizing Content Performance - Instagram Ads Mastery
- Instagram Ad Formats: Stories, Reels, Posts, and Carousels
- Audience Targeting: Advanced Strategies Using Custom Audiences
- Ad Copywriting and Creative Optimization
- Retargeting Campaigns and Lookalike Audiences
- Measuring Ad ROI and Scaling Successful Campaigns - Analytics and Reporting
- Instagram Insights: Understanding Key Metrics
- Using Third-Party Analytics Tools for In-Depth Analysis
- Tracking Conversion Metrics Through Facebook Pixel
- Preparing Actionable Performance Reports
- Leveraging Data to Refine Strategies - Trends, Tools, and Future of Instagram Marketing
- Emerging Instagram Trends for 2024 and Beyond
- AI and Automation in Instagram Marketing
- Exploring Augmented Reality (AR) Filters and Effects
- Tools for Instagram Marketing Automation and Management
- Future of Instagram as a Business Tool - Hands-On Activities and Real-Time Projects
- Creating and Managing a 30-Day Content Calendar
- Launching a Full-Funnel Instagram Ad Campaign
- Running a Live Instagram Campaign for a Local or Global Brand
- Performing a Competitor Analysis and Crafting a Unique Value Proposition
- Building a Community and Growing an Account Organically - Career Guidance
- Case Studies of Successful Instagram Campaigns
- Building a Personal Brand on Instagram
- Job and Freelancing Opportunities in Instagram Marketing
- LinkedIn Overview: Importance of LinkedIn in B2B marketing and professional branding.
- Profile Optimization: Best practices for optimizing LinkedIn profiles for individuals and businesses.
- Content Strategy: Creating engaging content (articles, posts, videos) that resonates with your audience.
- Network Building: Techniques for growing connections and engaging with industry professionals.
- LinkedIn Ads: Overview of LinkedIn advertising options (Sponsored Content, InMail, Text Ads) and campaign creation.
- Analytics and Tracking: Using LinkedIn’s analytics tools to measure and refine campaigns.
- LinkedIn Groups: Leveraging groups for networking, content sharing, and community engagement.
- Lead Generation: Advanced strategies for generating leads using LinkedIn’s search features and campaigns.
- Introduction to Google AdWords: Understanding the fundamentals of Google AdWords and its role in Pay-Per-Click (PPC) advertising.
- Account Setup and Structure: Learn how to create and structure a Google Ads account, including campaigns, ad groups, and keywords.
- Keyword Research: Best practices for conducting keyword research and selecting high-performing keywords for PPC campaigns.
- Ad Creation and Optimization: Techniques for creating compelling ad copy and optimizing ads for maximum relevance and performance.
- Targeting and Bidding Strategies: Explore different targeting options (location, device, demographics) and bidding strategies to maximize ROI.
- Ad Extensions: Learn how to use ad extensions (sitelinks, callouts, etc.) to enhance ad visibility and user engagement.
- Performance Tracking and Analytics: Understand how to track PPC performance using Google Ads and Google Analytics, including key metrics like CTR, CPC, and conversion rate.
- A/B Testing: Learn the importance of A/B testing ads and landing pages to improve ad performance and conversion rates.
- Budget Management: Strategies for setting and managing a Google Ads budget effectively to maximize ROI.
- Introduction to Display Advertising: Understand the concept of display advertising and how it differs from other digital marketing channels.
- Types of Display Ads: Explore the different types of display ads, including banner ads, rich media ads, and video ads.
- Targeting Strategies: Learn various targeting options available for display ads, such as demographic, geographic, contextual, and remarketing targeting.
- Ad Design and Optimization: Best practices for creating eye-catching and effective display ads that drive engagement and conversions.
- Google Display Network (GDN): Overview of the Google Display Network and how to leverage it for reaching a vast audience across websites, apps, and videos.
- Programmatic Advertising: Introduction to programmatic advertising and how automated ad buying works for more efficient campaign management.
- Performance Tracking: Learn how to monitor and analyze the performance of display ads using metrics like impressions, clicks, CTR, and conversion rates.
- Remarketing with Display Ads: Techniques for using display ads to remarket to visitors who have previously interacted with your website or app.
- Budgeting and Bidding: Strategies for managing budgets and selecting bidding options to optimize ad spend and ROI for display campaigns.
- Introduction to Video Marketing: Understand the power of video content in digital marketing and its ability to engage and convert audiences.
- YouTube as a Marketing Platform: Explore YouTube’s features, its audience reach, and why it is an essential platform for video marketing.
- Creating Compelling Video Content: Learn how to produce engaging, informative, and high-quality video content that resonates with your target audience.
- Optimizing YouTube Channel: Best practices for optimizing your YouTube channel to enhance visibility, improve branding, and attract subscribers.
- YouTube SEO: Techniques for optimizing video titles, descriptions, tags, and thumbnails to improve searchability and ranking on YouTube.
- YouTube Ads: Overview of YouTube’s advertising options, including TrueView, skippable and non-skippable ads, bumper ads, and how to create targeted campaigns.
- Video Promotion Strategies: Methods for promoting your videos through social media, email marketing, and cross-platform campaigns to increase views and engagement.
- Engagement and Community Building: Strategies for fostering engagement on your videos through comments, likes, shares, and building a loyal community of followers.
- Analytics and Performance Tracking: Learn how to track and analyze video performance using YouTube Analytics, focusing on key metrics like views, watch time, and conversion rates.
This module covers the essentials of creating, promoting, and optimizing video content on YouTube, equipping students with the tools to effectively leverage video marketing for business growth.
- Introduction to WhatsApp Marketing: Understanding WhatsApp as a direct and effective communication tool for businesses.
- WhatsApp Business vs. WhatsApp Messenger: Key differences, features, and advantages of using WhatsApp Business for marketing.
- Setting Up WhatsApp Business: Step-by-step guide to creating a business profile, adding catalogs, and setting up business hours.
- Broadcast Lists & Groups: Utilizing broadcast lists for one-way messaging and groups for interactive customer engagement.
- Automated Messaging & Chatbots: Using quick replies, away messages, and chatbots to streamline customer communication.
- WhatsApp Status for Marketing: Best practices for using WhatsApp Status to share offers, promotions, and brand updates.
- WhatsApp Ads & Integration with Facebook: Running click-to-WhatsApp ads from Facebook and Instagram for lead generation.
- Lead Generation & Customer Engagement: Strategies for acquiring leads, providing customer support, and boosting conversions.
- WhatsApp API & Bulk Messaging: Understanding WhatsApp Business API for automated responses and large-scale messaging.
- Compliance & Best Practices: Following WhatsApp policies, avoiding spam, and ensuring customer consent for ethical marketing.
- Introduction to Lead Generation: Understand the concept of lead generation and its importance in digital marketing for business growth.
- Types of Leads: Learn about different types of leads—cold, warm, and hot leads—and strategies to nurture them effectively.
- Lead Generation Strategies: Explore various methods such as SEO, PPC, social media, email marketing, landing pages, webinars, and lead magnets.
- Lead Capture Techniques: Best practices for using forms, chatbots, gated content, and call-to-action (CTA) strategies to collect quality leads.
- CRM and Lead Management: Importance of using Customer Relationship Management (CRM) tools to organize, track, and manage leads efficiently.
- Follow-Up Strategies: Effective methods for following up with leads through emails, calls, SMS, and retargeting campaigns to increase conversions.
- Automation in Lead Nurturing: How to use marketing automation tools to streamline follow-ups, nurture leads, and improve engagement.
- Lead Scoring and Qualification: Techniques to evaluate and prioritize leads based on their level of interest and potential for conversion.
- Performance Tracking & Optimization: Learn how to measure lead generation success using KPIs like conversion rate, cost per lead (CPL), and return on investment (ROI).
- Introduction to AI in Marketing: Understanding the role of Artificial Intelligence in modern digital marketing strategies.
- AI-Powered Content Creation: Exploring AI tools for generating blog posts, social media content, and personalized email marketing.
- Chatbots & Conversational Marketing: Using AI-driven chatbots for customer support, lead generation, and real-time engagement.
- AI in Paid Advertising: Leveraging AI for automated bidding, audience targeting, and ad performance optimization in Google and social media ads.
- Predictive Analytics & Data Insights: Utilizing AI to analyze consumer behavior, forecast trends, and enhance decision-making.
- AI for Personalization & Customer Experience: Implementing AI-driven personalization in websites, emails, and product recommendations.
- Voice Search & AI Assistants: Optimizing content for voice search and integrating AI assistants like Alexa, Siri, and Google Assistant.
- AI in SEO & Ranking Algorithms: Understanding how AI impacts search rankings, keyword analysis, and content optimization.
- AI Video & Image Generation: Exploring AI-based video editing, deep learning filters, and image enhancement tools.
- Ethical Considerations & AI Compliance: Ensuring responsible AI usage while maintaining data privacy and ethical marketing standards.
Who Should Enroll?
- Students looking for a career in digital marketing.
- Anyone passionate about leveraging digital marketing to drive business success.
- Business Owners looking to scale their business through online marketing.
- Executives who wish to expand their knowledge and improve marketing strategies.
Course Materials Included
- Tools Access: Access to 30+ industry-leading tools like Google Analytics, SEMrush, Moz, and more for hands-on learning.
- Templates & Checklists: Downloadable resources to implement strategies on your own website or campaigns.
- Case Studies: Real-life examples and case studies to demonstrate how advanced techniques work in the industry.
- Video Tutorials: Step-by-step instructional videos to ensure you can follow along with every topic.
- Assignments & Tasks: Practical assignments and quizzes to test your understanding and improve skills.

₹ 25,000
₹ 30,000 Discount 15% off
Benefits Obtained :
- 100% Job Assistance
- 6+ Certifications
- Learn From Industry Experts